No. 01
Fried Chicken The Troublemaker
Loud on the outside, vanilla on the inside — and yes, the bone's chocolate. People don't believe it until they're holding it. Then they still don't.
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Not your usual frozen dessert
Come see what we did to the freezer aisle.
A frozen dessert company that makes things you wouldn't guess are frozen desserts. Well — they are, and they're in a store near you.
Spot us at
We got bored waiting for the freezer aisle to get interesting, and so did our partners.
So we did something about it.icenova · est. in a very impatient kitchen
Our products
We've made four products so far, and we're extremely bad at stopping.
Every shape is a full-size, fool-you-at-first-glance frozen dessert — made to be held up, photographed, and not quite believed.
Divine Peach The Ancient One
A full-size peach, dimple and blush included. Frozen, not grown.
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Strawberry Romance The Hopeless Romantic
Cold, red, and unreasonably strawberry the whole way through.
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Mini Fruits Bites The Little One
A tiny tray of tiny fruits — peach sorbet, sized for sharing.
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Go and find one.
Take somebody with you.
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Our commitment to craft
Nobody asked us to
care this much.
The Shell
Soft was never on the tableGetting something to stay crisp at below zero is apparently a real engineering problem. We know that intimately now. It took a silly number of tries to get that perfect fried-chicken crunch.
The Shape
It has to fool youNo shrinking allowed. The drumstick keeps its joint, the peach keeps its weight, the mango keeps its size — every millimeter argued over, every silhouette true to the fruit.
The Standards
Rules nobody else would bother makingIf the blush is off-center, it's scrapped. If the crunch dulls, it's scrapped. We wrote rules for things nobody inspects, because we're the ones who can't stop looking.
Culture — where this comes from
Every one of these was a story before it was a snack.
Stories and fantasy are our sources of inspiration. We make products that spark something in us, not just things to sell.
Something somebody grew up eating, and never forgot.
Something somebody wished for on a hot afternoon.
Something a kid heard at bedtime, and asked to taste.
We didn't invent any of it. We just figured out how to make it cold, hand it to a stranger, and watch the double take happen.
"We're not selling novelty. We're selling the moment your brain realizes dessert just lied to you — beautifully."
We could describe the facepeople make when they bite in,but it's more fun to show you.
Store locator
Find out which freezer aisle has been holding out on you.
Drop a ZIP code or a city. We'll point you at the nearest freezer that's been hiding the good stuff.
Click another store any time — the list is one click back.
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